Korean skincare · Almaty · 2026
Seven Korean brands, sourced direct. An AI consultant built with a Seoul clinic assembles a step-by-step routine for your skin in three minutes.
Why we exist
Korean skincare wins on formulas, not marketing. But a seven-hundred-SKU catalog is easy to drown in. The AI consultant knows what you already use, flags ingredient conflicts, and assembles a short routine — four steps instead of fifteen.
Editor's pick
Three picks the team lives with right now. Checklists, ingredients, where they fit in the routine.
Beauty of Joseon
A glow serum. Propolis restores the barrier, niacinamide evens tone. Lightweight, no alcohol, no fragrance.
Anua
A base for sensitive skin. Houttuynia calms reactivity, burdock extract regulates sebum. No alcohol.
Torriden
Five types of hyaluronic acid at different weights, no silicones. Works as a base — morning and evening.
AI consultant
Eight questions about your skin, habits, and current routine. The algorithm cross-checks formulas across 1 800 ingredients, flags conflicts, and orders the steps. Free, no signup.
1 800
ingredients in the base
94%
average compatibility
28 d
skin tracking
7
Korean brands
This season's hits
Beauty of Joseon
Serum · 30 ml
8 300 ₸
Anua
Toner · 250 ml
9 200 ₸10 800 ₸
Numbuzin
Toner-essence · 200 ml
11 500 ₸
Torriden
Serum · 50 ml
7 800 ₸
Beauty of Joseon
Cushion SPF 50+ · 14 g
14 200 ₸
Round Lab
Lipstick · 3.5 g
6 400 ₸
Pyunkang Yul
Toner-essence · 200 ml
12 800 ₸
Mixsoon
Eyeshadow · 12 shades
15 600 ₸
Brands
Korean classic
A Seoul brand that brought honey, rice and propolis back into daily skincare. Thirty years of Korean hanbang tradition distilled into 112 formulas.
Morning routine
How it looks in real life. A match from the AI consultant, products from the catalog.
01A houttuynia foam — washes off the day's layer without tightening the skin.
Anua · Heartleaf Pore Foam
02Five drops across the whole face. Propolis restores the barrier overnight.
BoJ · Glow Propolis Serum
03A light cream under SPF 50+. Mineral filter, no white cast.
Torriden · Balanceful Cica
Customers
✓ customer
✓ customer
✓ customer✓ customer
Aliya, founder — Almaty, 2026
Who we are
I lived in Seoul for seven years, working at a Korean cosmetology clinic. When I came back to Almaty, I realised almost none of what I was used to was here. That is how Bestee began.
We ship direct from the Korean brands or their official distributors. Every batch is checked by serial number. The AI consultant was built with a Seoul clinic — it keeps a skin journal and shows you exactly what moved the result.
Journal
Guide · 8 min read
And why mineral filters work better in Almaty than you'd think.
Breakdown · 12 min
Twenty minutes of work, four steps and three ingredients. No filters.
Ingredient · 6 min
The headline anti-inflammatory ingredient of Korean skincare 2025–26.
One letter a month
What arrived, what's running out, how Koreans wear SPF in summer and why “glass skin” is twenty minutes of work.
Unsubscribe from any email.
Hot right now
